our client
furrytales
A unique pet treat business specializing in dehydrated pet treats and customizable snacks for dogs and cats, Furrytales aims to make pet food cute, healthy, and delicious, turning everyday treats into playful experiences for pets and their owners.
Team 16 (Hannah Mun, Ciri Shi, Amy Ma, and Chloe Jun) was honored to assist Furrytales in redesigning their website for FLUI 2025 and achieved 3rd place.
Team 16 (Hannah Mun, Ciri Shi, Amy Ma, and Chloe Jun) was honored to assist Furrytales in redesigning their website for FLUI 2025 and achieved 3rd place.
Design Challenge
Our Goals
Visually Captivating Solutions
Create designs that fully express the brand’s fun, cute, and artistic identity.
Enhanced Flow and Usability
Improve the overall flow to help customers find products more easily and understand the brand story.
Accessible Information
Ensure easier access to key information, such as product details, the contact form, and FAQs.
The Ultimate Makeover
Our vision is to create a playful user interface that draws users in with hand-drawn illustrations and engaging visual design, while still maintaining functionality and usability.
Live Prototype
Improvements Overview
We redesigned the landing page with a hand-drawn illustration to highlight the brand’s values and capture attention.
We redesigned the landing page with a hand-drawn illustration to highlight the brand’s values and capture attention.
We redesigned the brand values section using interactive illustrations to match the fun, cute style.
We redesigned the brand values section using interactive illustrations to match the fun, cute style.
We redesigned the product page by refining the filters and layout, making it easier for users to find information.
We redesigned the product page by refining the filters and layout, making it easier for users to find information.
We reorganized the FAQs page by categorizing the questions, making it easier for users to find information.
We reorganized the FAQs page by categorizing the questions, making it easier for users to find information.
We redesigned the product detail page with cute icons and clearer buttons, making the shopping experience more pleasant!
We redesigned the product detail page with cute icons and clearer buttons, making the shopping experience more pleasant!
We reorganized the product details to make them clearer to read and added a review section for the product.
We reorganized the product details to make them clearer to read and added a review section for the product.
New Features
Landing
We added a testimonial section to the landing page to reinforce the brand’s value.
We added a spinning carousel on the product page showcasing best sellers to enhance user engagement.
Use cards to showcase each event. Each card link to its event page.
No footer.
We added a contact page with a cute background to align with the brand’s identity.
Our Process
Discover, Design, Deliver.
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Meet Our Team
Get to know the passionate individuals driving our vision. Each team member brings unique skills and insights to ensure we deliver the very best.
Chloe Jun
UI/UX
Amy Ma
UI/UX
Hannah Mun
UI/UX
Ciri Shi
UI/UX
Get in touch today
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Thank you
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