Hi! I’m Amy Ma.
A ux designer with...
Designing with Heart and Precision
I thrive on solving problems from the client's perspective. As an attentive and considerate person, I empathize deeply with users, understanding their pain points and needs. Though new to interaction design, my dedication and quick learning ensure I’m always growing. I aim to make a positive impact by crafting designs that make life easier and more enjoyable.
Committed
Innovative
User-centred
![[modern tech interface]](https://cdn.prod.website-files.com/686eb92706a6c6e78177f47c/68798af46c3d27f2699099e1_origami%20set.png)
featured projects
Furrytales redesign
I’m excited to help Furrytales redesign their website for FLUI 2025 with my team, aiming to create an interactive, playful experience with bold visuals and smooth functionality, and proud that our project won 3rd place.
EchoMind
Teens experience emotions deeply—and EchoMind provides a safe, supportive space to capture them. Unlike other journaling apps, EchoMind offers AI-powered insights, community support, and fun customization options. It’s designed to help teens understand every feeling and turn self-expression into self-discovery.
F-o-r-m
I'm excited to help F-O-R-M redesign their website for FLUI 2024 with my team, aiming to create an interactive, playful experience with bold visuals and smooth functionality.
peter busby portfolio
I’m honored to design the portfolio website for Peter Busby as a shool project, highlighting his commitment to sustainability and simplicity while showcasing his impactful projects and philosophy.
Halq’emeylem
The redesigned Halq’emeylem app now offers improved functionality and user-friendliness, specifically tailored for students.
The enchanted path
A 2D cartoon-style game where young players shape a classic fairy tale through their choices. With eight scenes and four distinct endings, each playthrough offers a unique path.
Built in Unity, the game features custom soundtracks, animations, parallax backgrounds, and prop-tracking icons. Dynamic dialogue responds to player decisions, blending storytelling, coding, and creativity into a fun, interactive experience.
Poster design
This poster series is designed to showcase and educate viewers about the typeface Verdana. Each of the three layouts takes a unique approach to highlight Verdana’s key characteristics.
book design
This booklet is designed to explore and compare the typefaces used in sweet packaging, highlighting their typographic similarities. The playful and cute looking layout reflects the theme: Sweet Talk.
book design
This origami book is designed to explore how we often follow instructions blindly, especially online. The layout separates and simplifies text and diagrams, making the steps intentionally unclear.
This design choice challenges readers to rely on imagination and interpretation. While it presents itself as a guide to mastering origami, its true purpose is to promote creativity, exploration, and learning through trial and error.
Get in touch today
Got a project in mind? Let's talk and bring your ideas to life. Drop me a message and let's get connected!
Thank you
